🔍 1. Keyword Research

Before optimizing, you need to know what terms people are searching for.

  • Use tools like Google Keyword Planner, Ahrefs, SEMrush, or Ubersuggest

  • Focus on:

    • Primary keyword (main topic)

    • Secondary keywords (supporting terms and synonyms)

    • Long-tail keywords (more specific queries)

🏗️ 2. Optimize Page Titles

  • Include your primary keyword near the beginning

  • Keep it under 60 characters (so it doesn’t get cut off in Google)

  • Make it clickable and engaging

✅ Example: Affordable Web Design Services | NYC Web Experts

📄 3. Meta Descriptions

  • Include primary keyword

  • Write a compelling summary (150–160 characters)

  • Use a call to action (CTA) if appropriate

✅ Example: Looking for affordable web design in NYC? Our expert team builds beautiful, SEO-friendly websites. Get a free quote today!

🧩 4. Headings and Content Structure (H1, H2, etc.)

  • Only one H1 tag (usually the page title)

  • Use H2 and H3 for subheadings

  • Include keywords naturally in headings

✍️ 5. High-Quality Content

  • Aim for comprehensive, well-researched content (use E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness)

  • Use your target keyword naturally (don’t stuff!)

  • Include synonyms and semantically related words (LSI)

  • Format for readability: short paragraphs, bullet points, etc.

🔗 6. Internal Linking

  • Link to other relevant pages on your site using descriptive anchor text

  • Helps with crawlability and keeps users on your site longer

🌐 7. URL Structure

  • Keep it short, readable, and keyword-rich

  • Use hyphens -, not underscores _

✅ Example: www.example.com/affordable-web-design

🖼️ 8. Image Optimization

  • Use descriptive file names (e.g., web-design-nyc.jpg)

  • Add alt text with keywords (for SEO and accessibility)

  • Compress images to reduce load time

🚀 9. Page Speed Optimization

  • Use tools like Google PageSpeed Insights, GTmetrix, or Lighthouse

  • Compress images, minimize CSS/JS, use caching

📱 10. Mobile Friendliness

  • Use responsive design

  • Check with Google’s Mobile-Friendly Test

🔒 11. Secure Your Site (HTTPS)

  • Use an SSL certificate

  • Google favors secure sites

🗺️ 12. Schema Markup (Structured Data)

  • Helps search engines better understand your content

  • Use Google’s Rich Results Test

  • Add schema for articles, products, local business, etc.

🔁 13. Update Content Regularly

  • Refresh outdated info

  • Add new statistics or internal links

  • Keep it relevant to maintain rankings

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