🔍 1. Keyword Research Before optimizing, you need to know what terms people are searching for. Use tools like Google Keyword Planner , Ahrefs , SEMrush , or Ubersuggest Focus on: Primary keyword (main topic) Secondary keywords (supporting terms and synonyms) Long-tail keywords (more specific queries) 🏗️ 2. Optimize Page Titles Include your primary keyword near the beginning Keep it under 60 characters (so it doesn’t get cut off in Google) Make it clickable and engaging ✅ Example: Affordable Web Design Services | NYC Web Experts 📄 3. Meta Descriptions Include primary keyword Write a compelling summary (150–160 characters) Use a call to action (CTA) if appropriate ✅ Example: Looking for affordable web design in NYC? Our expert team builds beautiful, SEO-friendly websites. Get a free quote today! 🧩 4. Headings and Content Structure (H1, H2, etc.) Only one H1 tag (usually the page title) Use H2 and H3 for subheadi...